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what3things

OOH strategic advisory services


An independent consultancy that offers bespoke services and expertise to ensure our clients maximise the full potential of Out of Home.

 
 
 

Livia Brown

I am passionate about working with people and driving business results through doing things differently.

I have experience in the media industry and until recently was the General Manager for Posterscope South Africa, the largest Specialist Out of Home media agency in South Africa, part of the dentsu media group.

I drove the agency to success through putting my team first and knowing the importance of early adoption and introduction to industry leading data, tech and tools and a “if it doesn’t exist, I will build it” attitude. 

I am an industry leader in the Out of Home media space and have marketing expertise that comes from over 12 years of working on major brands in the following industries: FMCG, Quick Service Restaurants, Airlines, Banking, Alcohol and Insurance.

I wanted to create a business that is committed to straight talking and making a real difference through clear actions that drive business results, through simplicity.

OOH Industry thought leadership

I have an in-depth knowledge and passion for the OOH industry, shaped around the use of data to inform decisions, ruthless interrogation of new products and always keeping my approach simple.

  • The Cool Kids Table

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  • What to expect from OOH in 2023: Be Bold, Be Good, Be Smart.

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  • FM Redzone in discussion with what3things: Kickstarting OOH in 2023

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  • FM Redzone in discussion with what3things: A deep dive into Digital Out of Home advertising in South Africa

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  • FM Redzone in discussion with what3things: Out of Home Landscape and Everything Between

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  • The Future of Media 2022 edition: Advertising in the goldfish economy

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  • Out of home: We are not out of the woods yet, but I can start to see the clearing

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  • OOH, the hero (still)!

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  • Arena Events Panel: Platforms, integration & future consumption

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  • CapeTalk: Kieno Kammies radio interview

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  • Be bold, break the mould

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  • Where are my millennials at?

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